70% of AI projects fail in the first year (BCG, 2025). OwnerRx cohorts fix that with hands-on training led by Alan Pentz, who deploys AI inside real businesses every week. Three cohorts in, members have built working AI agents, automated operations, and left with 90-day implementation plans.
“Built a working prototype with four AI sub-agents in two days. The traditional approach would have taken six months with multiple people.”
Rama Rao
Founder, Bloqcube
Cohort 2 participant
“I’ll tell you that your course has been way more influential than that … it’s honestly changing our entire business and how we think about work.”
Michael Raphael
IndeVets
His engineers are excited someone in leadership finally understands what they're building
“You'd never hire a software programmer for this, but it's a game changer.”
Chris Crandall
CEO, Lectro Engineering
Automated 25-30 weekly invoices — knew nothing about Python, built it in a month
“I built a complete marketing assessment suite with 5 different tools that my clients can use. The best part? I went from zero coding knowledge to deploying working web apps in just 4 weeks.”
Jaci Russo
Owner, brandRUSSO
Built 5 client-facing tools with zero prior coding experience
See more real results from cohort members.
Three cohorts for different stages of AI adoption — from first steps to production systems.
Learn to deploy AI in your business.
Cohort-based training for owners who know AI matters but haven't started. Understand the landscape, build your first agent, leave with a 90-day plan. Hands-on, peer group, practitioner-led.
Train the people who will lead AI inside your company.
For the operators, managers, and technical leads who will actually build and maintain AI systems day to day. Your owner sets the direction — this cohort gives your team the skills to execute it.
Go deeper. Build systems, not just tools.
For owners already deploying AI who want to build real systems. Project-based, advanced techniques, peer accountability. You've built your first agents — now connect them.
70% of AI projects fail in the first year (BCG, 2025) — usually because people learn alone and start in the wrong place. Cohorts give you a peer group, a practitioner who's building every week, and tools you keep.
"What are owners like me doing?" You can't get that from a course. Every cohort is a room of business owners deploying AI in real companies.
Alan deploys AI inside real businesses every week. Not theory. Not demos. Actual systems running in actual companies.
39 AI skills built for business owners, free to use. The cohort teaches you how to use them. The tools keep working after you leave.
18,000+ owners read the newsletter every week. It connects AI trends to owner decisions — what's working, what's not, and what to do about it.
Most AI training is built for engineers, executives, or people who want to start an AI agency. None of it is built for business owners who need to deploy AI inside an operating company.
| University Programs | Creator Courses | Free / MOOC | OwnerRx | |
|---|---|---|---|---|
| Price | $1,850–$9,350 | $370–$950 | Free | $1,299 early bird / $1,799 |
| Who teaches | Professors who study AI | AI educators whose business is selling courses | Vendor-produced content | Business owner who built a $35M company and deploys AI weekly |
| Format | Self-paced or 2–3 day intensive | Pre-recorded + webinars | Self-paced | Live cohort, 4 weeks, 2 sessions/week |
| What you build | Nothing — strategy frameworks only | Prompts, maybe basic workflows | Nothing | Working AI systems deployed in your business |
| Peer group | MBAs, career changers, corporate managers | Freelancers, aspiring agency owners | None | Business owners deploying AI in their companies |
| After the program | Certificate, no follow-up | Community access (unstructured) | Nothing | 39 open-source tools you keep + Advanced Builders cohort |
Based on publicly available pricing and program details from HBS Online, Wharton, Columbia, Maven, Coursera, OpenAI Academy, and Google Grow with AI as of February 2026.
See full pricing details.
Adapted from Eli Goldratt's The Goal. Five steps. Repeating. Each cycle compounds.
Find the real constraint. Not 'where can we use AI?' but 'what's actually holding the business back right now?'
Clear everything competing for the bottleneck resource's attention. Protect the constraint before you try to fix it.
Align the rest of the organization to feed the constraint cleanly. A bottleneck running at full speed still chokes on bad inputs.
Deploy AI to multiply the constraint's capacity. By now, the owner trusts the system — because they've already seen it work.
The constraint moves. Reveal the next one. Restart. The intelligence layer is already watching.
Every cycle deploys AI against a real problem. That AI produces data. After two or three cycles, the system is watching enough of your business to surface the next constraint before you feel it.
The cycle never ends — but it gets faster. And the owner who's been running it for a year isn't guessing where to focus. The business is telling them.
I'm Alan Pentz — featured in Forbes and the Wall Street Journal. I built a government contracting company to $35M in revenue, coached business owners for 12 years, and spent the last two years deploying AI inside real businesses — not talking about it.
What I found: most AI implementations fail because they start in the wrong place. They automate what's easy instead of attacking what's expensive. OwnerRx is the methodology I built to fix that — find the bottleneck first, then deploy AI to break it.
Read more about our approach and how it works.
Join 18,000+ business owners getting the weekly breakdown on what's working in AI, what's not, and what to do about it — from someone deploying it inside real companies every week.
Learning AI on your own? Our training cohorts help owners build AI capability — at their own pace.