About Alan Pentz & OwnerRx

Featured in Forbes and the Wall Street Journal

The short version

I'm Alan Pentz. I built a government contracting company to $35M in annual revenue, coached business owners for 12 years, and spent the last two years deploying AI inside real businesses — not talking about it, not teaching theory, but building agents and automations that run in production every day.

Before OwnerRx, I spent a decade in government contracting. I started the company with nothing, grew it through the federal acquisition process, hired the team, won the contracts, and built it to $35M. Along the way I learned what most business books skip: the bottleneck is never where you think it is, and growth ceilings are predictable if you know what to look for.

After stepping back from day-to-day operations, I coached business owners for 12 years. Hundreds of owners, mostly in the $2–10M range, mostly in professional services. The patterns were always the same: they knew what was wrong, they just couldn't see it because they were inside it.

Why I built OwnerRx

In 2024, I started deploying AI inside the businesses I was coaching. What I found: 70% of AI projects fail in their first year (BCG, 2025) — and it's almost always because they start in the wrong place. Companies automate what's easy instead of attacking what's expensive.

The fix came from an unlikely source: Eli Goldratt's Theory of Constraints. Instead of asking “where can we use AI?” I started asking “what's actually holding this business back right now?” Then I'd deploy AI against that specific bottleneck. The results compounded. Each cycle made the business faster, and the AI produced data that revealed the next constraint before the owner felt it.

OwnerRx is the methodology I built from that process. Find the bottleneck first, then deploy AI to break it. Train the owner to see the pattern. Give them tools they keep. Move on to the next constraint.

Credentials

Media

  • Forbes — “Why an MBA Is a Mistake for Most Small Biz Owners”
  • Wall Street Journal — Small business banking and risk management
  • 21 Hats — Featured contributor on AI for business owners

By the numbers

  • $35M — revenue at the company he built
  • 12 years — coaching business owners
  • 18,000+ — weekly newsletter subscribers
  • 39 AI tools — open-source, built for business owners
  • 3 cohorts — completed to date

What OwnerRx is

OwnerRx is an AI training hub for business owners. We do three things:

  • Cohort-based training — 4-week programs where business owners learn to deploy AI hands-on, build working agents, and leave with a 90-day implementation plan
  • Open-source tools — 39 AI skills built for business owners, free to use, covering everything from cash flow tracking to AI ROI calculation
  • Bottleneck-first consulting — adapted from Eli Goldratt's Theory of Constraints, we identify your biggest business constraint and deploy AI against it. You own every agent we build.

The common thread: we start with the business problem, not the technology. Every engagement — whether a cohort, a tool, or a consulting project — begins by finding what's actually holding you back.